Ultimate Island Escape
In this age of big data, people are increasingly wary of sharing their information. They will however overcome this caution if they feel like they’re going to get something valuable, exciting or brag-worthy in return. We needed to tap into this truth in order to continue to build ninemsn’s database following their split with Microsoft earlier in the year.
- Achieved a conversion rate to the ninemsn database of 75%
- 95% share rate from our Facebook posts