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Tiny Monsters Bank

The Challenge
To be a member of Teachers Mutual Bank, you have to be a teacher, work in the education sector, or be a teacher’s family member – so the membership pool is limited. We had to find a cost effective way to drive acquisition, and we focused on growing awareness and excitement in a new generation of members.

Our creative approach was based on the insight that as a bank with teaching at its heart, imparting knowledge is in Teachers Mutual Bank’s DNA. We came up with more than a campaign – we devised a complete financial literacy program for under 18’s to build good financial habits early.

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All the while we were building a future member base with a deep connection to the brand. The program features games, downloadable assets, video tutorials and interactive tools so that something complex and dry became lots of fun.

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