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The Show Pony

The Challenge
Our job was to grow ninemsn’s customer base. We did this by appealing to the audience’s fun side through a competition and an animated video.

We created a character called ‘The Show Pony’, who loves going to shows, gigs, sports and other events almost as much as our ninemsn audience does. He gives away the chance to win one of eight $2,000 Ticketek vouchers.

Results

So far so great! We’re achieving a 61% conversion rate in the first week. Stay tuned for more as this campaign has only just started!