Teachers Rock

The Challenge
Teachers Mutual Bank wanted students studying teaching to understand that they exist to support, encourage and care for them and their financial future.

We created ‘Teachers Rock” and launched it during ‘O’ Week to capture a high concentration of students. The campaign featured on-campus activity including a sign-up incentive,
Teachers Rock goodie bag, T-shirts, and a photobooth connected to social media.



We used street posters, Facebook, POS and member communication to generate awareness. ‘Teachers Rock’ talks their language. It elevates their career path to where we believe it should be. And it encourages them to feel proud.