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Best Day of Trade in 21 Years

The Challenge
Give Millers a modern look and feel. In 2014 we carried out Millers’ first ever brand overhaul. In an intensive process, we changed everything from their logo,

 

marketing and in-store and online experience. We also devised a new retail TV platform that allowed us to keep creating fresh ads to keep stock moving.

Results

This effort paid off with Millers recording incredible growth and saw us pick up sister brand Rivers. They also earned $2,090,225 in one day after we re-launched them. Their best day in 21 years trade.