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Halloscream

The Challenge
Luna Park came to us wanting to change the way people saw them. They wanted to be seen as a must visit destination, not a dated icon. The first step was the creation of Halloscream;

a series of events that extended Halloween from one day to a month-long festival.The young and young at heart were left screaming for more thanks to our spooky campaign featuring El Cadaver, the un-dead head of all things scary and fun.

Results

• Increase in visitations
• Packed out events