Branding & Website

The Challenge
Create a brand look and feel that appealed to butch lesbians, lipstick lesbians – and everyone in between. No gay rainbows either – as they were often polarising or seen as political.

We helped define and create a visual language, including a logo, a website, business collateral and stationery. Our work was born out of the human truth that regardless of your sexual preference or gender, a family is always created out of love.


All of our cues came from love – the logo made of hearts, the imagery of parenthood and the nature of the community, which was built on the premise of love through sharing and support.


We also created a new positioning line for them: “Lesbian Parenting Australia. Because it’s not always a straight path to becoming a family.