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Know the Line

The Challenge
Sexual harassment in the workplace is a still a real problem. The Know Where the Line Is campaign used the power of language to get people to acknowledge and tackle sexual harassment in their workplaces.

We brought it out from under the carpet and into the light where it’s unignorable. We also drew attention to the importance of bystander action through the three-step ‘See Talk Support’ call to action.

Results

• Australian Sex Discrimination Commissioner, Elizabeth Broderick, attributed the nation-wide uptake of the campaign to our provocative work.
• We sparked meaningful conversation around the issue of sexual harassment in the workplace
• We were contacted to do similar work in California.