Grow brand awareness within the school principal community. Once upon a time all principals were school teachers. But as they rise up through the ranks, their responsibilities change radically. They’re responsible for every student in that
school, and that can add up to be 500+ very quickly. They’re also responsible for driving, organising and inspiring 40 plus staff, with the education department to answer to. They have the workload of a CEO without the flashy cars.
This brand film was written to acknowledge the hard work and dedication of school principals all around Australia. We wanted to prove we understand their worlds. And that we care for them well beyond transactional banking.