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Daily Mail Seriously Addictive

Challenge
Launch The Daily Mail Online in Australia, particularly to women, and position it as the world’s largest source of news and entertainment by driving trial.

We knew that once consumers trial The Daily Mail Australia, they’d be hooked and helpless to do anything about it (insert maniacal laugh). We created the first TVC worldwide for the Daily Mail, something we are hugely proud to have been a part of.

Results

During 2014, Daily Mail Australia moved up the rankings to number 5 news site in Australia – and will continue to rise in 2015 to (we would predict) to Australian domination.