Now or Never

Now or Never is the first in a series of database driving campaigns for ninemsn. With the imminent departure of msn from the ninemsn brand, meaning site traffic delivered by msn would also leave, there was an immediate need to build the database in order to be able to communicate with users and drive traffic back to the site.

We created a simple incentivised campaign across the digital network, offering up an exclusive “money can’t buy” holiday of a lifetime. Even better, we created and curated 4 themed packages so that upon entering, every entrant could select which trip would be their ultimate adventure. Whether sun baking or


being a festival hopper was the number one priority, it was now or never to make one lucky entrant’s travel dream come true.


  • Over 20,000 unique competition entries
  • Over 33,000 ninemsn alerts sign ups
  • 1 lucky winner of the ultimate “Eat your way around the world” Tour