Ninemsn brand TVC
Sustain and grow ninemsn’s audience after the ‘divorce’ from msn. We also had to combat fierce competition in the online content game by giving the brand a distinct voice.
We had a great truth to talk to – ninemsn is a true reflection of Australia and what we’re interested in all in one place. We created a brand TVC that aired across 9, Gem and Go showcasing the huge range of content available (everything).
We built a strong connection with our audience through emotive music, a true blue Australian narrative voice, and stories that resonated with just one visual cue. The flexible creative format meant that content could be updated ongoing