Ninemsn brand TVC

The Challenge
Sustain and grow ninemsn’s audience after the ‘divorce’ from msn. We also had to combat fierce competition in the online content game by giving the brand a distinct voice.

We had a great truth to talk to – ninemsn is a true reflection of Australia and what we’re interested in all in one place.  We created a brand TVC that aired across 9, Gem and Go showcasing the huge range of content available (everything).


We built a strong connection with our audience through emotive music, a true blue Australian narrative voice, and stories that resonated with just one visual cue. The flexible creative format meant that content could be updated ongoing