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DealMax

The Challenge
Re-launch a new service that provides quotes for financial products, while differentiating it from being a broker. We launched DealMax, an online finance marketplace that enables everyday

Australians to obtain quotes from a broad range of lenders. To do this we played on people’s sense of FOMO on the cheapest, well, anything.

Results

• Doubled site traffic
• 9% brand awareness within
a month of launch