Mardi Gras Campaign

Q: What does Sydney’s premier butcher and Sydney’s world famous Mardi Gras have in common?

A: They both find sausages of all different shapes and sizes incredibly exciting.

To celebrate Vic’s Meats passion for fun and irreverence we helped create a Mardi Gras campaign using some of Vic’s quality produce at the heart of the idea.

The campaign broke the week of the 2015 Mardi Gras parade using street posters, Facebook, Instagram and internal POS.