Listen to Yourself
After we helped create brand presence with our previous campaign in 2014, we now had to back it up by growing enrolments for Open Colleges. We created the ‘Listen to Yourself’.
The integrated campaign aimed to emotionally empower our audience and move them into taking action. We also developed YouTube and social content that took potential students through every barrier of their sign up journey.
This campaign went live end January 2015. So far the videos have had more than 1.5 million views and counting.
Online enquiries are above target.