Women are great at putting everyone else’s needs first. Whether we like it or not, it’s been ingrained in us ever since we were wearing our pink Bonds suits.

No matter how irrational martyrdom seems, it’s often the way of a lot of savvy or educated, young or old, working or at home, mothers or not, live.


We need to commit to putting ourselves back on the top of our lists. And we need to show the same amount of respect to ourselves that we show to others.


What began as a cathartic personal rant, eventually turned into a fully integrated, multi-media campaign!

Director – Glendyn Ivin
Production Company – EXIT