Smart phones for smart cookies

The Challenge
Huawei makes smart phones for young people. So here’s some smart ads for Huawei.
Like really smart and beautifully crafted ads with witty, cut-through headlines.

We also created a site which allowed users to interact with the Huawei phones by signing in with their facebook account. It gave them the ability to post facebook updates from the Huawei phones on the site.


So it gave them the opportunity to play with the phones before buying.  Plus it demonstrated the range to their social network.

This was truly innovative and ground-breaking at the time!


The kids liked them so much sales increased by 115% as a direct result of the campaign, with Huawei, reaching their entire year’s target in the first month of activity.

And the site received the highest accolade of all by winning a  Webby Award.