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Retail TVC

The background
We work around the year with Millers, bringing their seasonal collections to life in short 15 second retail TV spots. We always talk about our Millers’ audience as “our women”. She’s the rock of the family unit. The unsung heroine.

She deserves to be championed, acknowledged and moved and elevated.
In the last 1.5 years since working on Millers’ TV spots, we’ve created interest and desire around Millers latest looks whilst also building on the brand.

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We’ve worked with Millers to steer away from more traditional hard-sell fashion retail, towards building a story and an emotional connection with our ladies. The TVCs are by no means big budget, but we’ve elevated the production values and the quality.