A Few of your Favourite Things

With Nine Entertainment and Microsoft parting ways, it has become imperative for ninemsn to find ways to build its audience, since the millions of Outlook users who used to land automatically on the ninemsn portal upon logging out of Outlook, no longer do so.


In the spirit of the ninemsn brand position, “all your favourite things” offered contestants the chance to win $50K worth of a combination of their favourite things. There was something for everyone, with prizes including a Tigermoth plane, overseas holidays, electronic devices, experiences, pre-paid Visa cards, jewellery and much more.


  • Over 39,000 unique competition entries
  • Over 84,000 ninemsn alerts signups